How my love of Marketing & Antiques overlap!
I am currently sitting at the Marlow Antiques Fair, and reflecting on how my ventures as Quirky Antiques enable me to practice Marketing in its purest form. I have dabbled … Continue reading
Hotels: Embrace Instagramability & TikTok!
Introduction Instagram Reels and TikTok videos are 2 of the biggest growth areas in marketing and in a recent study Marketing Directors confirmed these as the areas in which they … Continue reading
Hotel Marketing Trends: 2022 AND BEYOND
By Pamela Carvell, December 2021 Introduction Earlier this week I attended a webinar, organised by the U.K.’s Hotel Marketing Association. The speakers were Martin Evans of The Tourism Business and … Continue reading
Top Tips for Working from Home
By Pamela Carvell, December 2021 Introduction As millions of people in the UK return to working from home today, thanks to measures to reduce the spread of the Omicron virus … Continue reading
Banning the online promotion of unhealthy foods is a positive measure.
The UK Government is introducing legislation to ban the online promotion of foods that are high in fat, sugar and salt (HFSS) from April 2022. In this article I explain why this is a positive & necessary move.
Workplace Wellness Programme
Wellness is now a $4.2 trillion industry, but less than 10% of the world’s workforce has access to workplace wellness programmes. The pressures of working in hospitality are well-documented, and … Continue reading
What will Marketing look like post-Covid-19?
What will Marketing look like post-Covid-19? Written by Pamela Carvell, with contributions from fellow HMA Committee Members Julian Ebbutt, Martin Evans and Stephen Moran. Introduction I have been involved in … Continue reading
My thoughts on the recent Cancer Research UK ad campaign identifying obesity as a major cause of various cancers
A short video of my thoughts as an experienced Marketing professional and as a Hypnotic Practitioner and Nutrition Adviser
The Power of Questions & Search
Marketing constantly evolves. And yet, as a result of attending a Hotel Marketing Association seminar last week (June 2019) I believe that we are at a definitive crossroads where marketing … Continue reading
The Latest Challenges for Marketers
Introduction A few weeks ago, I attended the Technology for Marketing and ‘ad tech’ shows at London’s Olympia. Over the 2 days, in addition to chatting to exhibitors, I attended … Continue reading
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