The latest in Lifestyle Marketing from Lifestyle Consultant Pamela Carvell

How my love of Marketing & Antiques overlap!

I am currently sitting at the Marlow Antiques Fair, and reflecting on how my ventures as Quirky Antiques enable me to practice Marketing in its purest form. I have dabbled … Continue reading

July 2, 2022 · Leave a comment

Hotels: Embrace Instagramability & TikTok!

Introduction Instagram Reels and TikTok videos are 2 of the biggest growth areas in marketing and in a recent study Marketing Directors confirmed these as the areas in which they … Continue reading

April 25, 2022 · Leave a comment

Hotel Marketing Trends: 2022 AND BEYOND

By Pamela Carvell, December 2021 Introduction Earlier this week I attended a webinar, organised by the U.K.’s Hotel Marketing Association. The speakers were Martin Evans of The Tourism Business and … Continue reading

December 15, 2021 · Leave a comment

Top Tips for Working from Home

By Pamela Carvell, December 2021 Introduction As millions of people in the UK return to working from home today, thanks to measures to reduce the spread of the Omicron virus … Continue reading

December 13, 2021 · Leave a comment

Banning the online promotion of unhealthy foods is a positive measure.

The UK Government is introducing legislation to ban the online promotion of foods that are high in fat, sugar and salt (HFSS) from April 2022. In this article I explain why this is a positive & necessary move.

May 14, 2021 · Leave a comment

Workplace Wellness Programme

Wellness is now a $4.2 trillion industry, but less than 10% of the world’s workforce has access to workplace wellness programmes. The pressures of working in hospitality are well-documented, and … Continue reading

May 8, 2021 · Leave a comment

What will Marketing look like post-Covid-19?

What will Marketing look like post-Covid-19? Written by Pamela Carvell, with contributions from fellow HMA Committee Members Julian Ebbutt, Martin Evans and Stephen Moran. Introduction I have been involved in … Continue reading

June 3, 2020 · Leave a comment

My thoughts on the recent Cancer Research UK ad campaign identifying obesity as a major cause of various cancers

A short video of my thoughts as an experienced Marketing professional and as a Hypnotic Practitioner and Nutrition Adviser

July 12, 2019 · Leave a comment

The Power of Questions & Search

Marketing constantly evolves. And yet, as a result of attending a Hotel Marketing Association seminar last week (June 2019) I believe that we are at a definitive crossroads where marketing … Continue reading

July 1, 2019 · Leave a comment

The Latest Challenges for Marketers

Introduction A few weeks ago, I attended the Technology for Marketing and ‘ad tech’ shows at London’s Olympia. Over the 2 days, in addition to chatting to exhibitors, I attended … Continue reading

October 23, 2018 · Leave a comment


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