The latest in Lifestyle Marketing

How can hotels compete in the Experience Economy?

This was the title of a Hotel Marketing Association event, led by James Wallman, author of the book ‘Stuffocation’. Here I reflect on some of the things he talked about, and share my experiences.

February 9, 2018 · Leave a comment

The Power of a Strapline

Do modern marketers underestimate the power and impact of the strapline? Or is it simply too big a challenge to come up with a strapline that has to fulfil so many things? Or is the strapline overlooked because of the power of the video?

January 25, 2018 · Leave a comment

Will Social Media Kill Off Revenue Management?

(Written by Pamela Carvell, Lifestyle Marketer, 2017) I have been involved in Revenue Management (or Yield Management, as it was originally known) in hotels since the early 1990’s. Back then … Continue reading

July 6, 2017 · Leave a comment

Why are hotel customers showing growing loyalty to OTA’s (Online Travel Agents)

Great article, full of great stats & insights, followed by some great discussions.

December 19, 2014 · Leave a comment

5 Mistakes Marketers Make When Integrating Social Media and Email Marketing – Marketing Action Blog – Act-On

Discover the five common mistakes marketers make when integrating social media and email marketing, and find out what it takes to avoid them. Source: See on – social … Continue reading

November 15, 2014 · Leave a comment

Top 10 Ways to Improve Your Social Media Marketing

Looking for proven ways to improve your social media marketing? Wondering what resources you should read to boost your social efforts? We’ve compiled a list of our top ten articles … Continue reading

November 15, 2014 · Leave a comment

Should Marketing still be defined as the 5 P’s? Or is that an outdated concept? I gave the above interview in 2011-with only 5 mins to prepare. It was fairly radical thinking then. Have my views become mainstream now?

November 13, 2014 · Leave a comment

Has Christmas Come Too Soon? What is the ROI on TV Christmas ads?

As a consumer and TV viewer, I can say that although it is barely mid-November I am already heartily sick of the Christmas ads that seem to fill every commercial … Continue reading

November 13, 2014 · Leave a comment

Top 10 Hospitality Industry Trends in 2014 – Hospitality Net (press release)

See on – Hotel Advertising & Promotions Top 10 Hospitality Industry Trends in 2014 Hospitality Net (press release) Hotels are looking at any and all ways to increase direct … Continue reading

March 27, 2014 · Leave a comment

The Social Media Automation Strategy Every Marketer Needs

See on – social media marketing campaignsA complete guide to how to be more efficient with your social media automation without sacrificing engagement with your audience.See on

March 27, 2014 · Leave a comment


Walking to Yoga and back did the trick! #keepfit #countsteps #fitbit I ❤️my #breakfast It sets me up for the day #healthyeating #nutritious #fastfood #eathealthy #protein #carbs #vitamins #minerals #nutrition #foodphotography #foodstagram #seizetheday Feeling #inspired after visiting @thebestyou_ Expo at London’s Olympia. Was great to catch up with @mrcalumbest & so many other inspirational people. Lots of mags to read now! #thebestyou #wellness #nlp #personaldevelopment #thebestyouexpo Spot the dog?? And he wonders why I trip over him! #cutedog #Scottie #scottishterrier Well I’m excited about #valentinesday A night in with Tommy Shelby 😜#PeakyBlinders Beats dining out! Dark chocolate & cherry pancake with creme fraiche (I had 2!) Happy Shrove Tuesday! #pancakes #pancakeday #foodporn #foodphotography #foodstagram

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