Banning the online promotion of unhealthy foods is a positive measure.
The UK Government is introducing legislation to ban the online promotion of foods that are high in fat, sugar and salt (HFSS) from April 2022. In this article I explain why this is a positive & necessary move.
Workplace Wellness Programme
Wellness is now a $4.2 trillion industry, but less than 10% of the world’s workforce has access to workplace wellness programmes. The pressures of working in hospitality are well-documented, and … Continue reading
What will Marketing look like post-Covid-19?
What will Marketing look like post-Covid-19? Written by Pamela Carvell, with contributions from fellow HMA Committee Members Julian Ebbutt, Martin Evans and Stephen Moran. Introduction I have been involved in … Continue reading
My thoughts on the recent Cancer Research UK ad campaign identifying obesity as a major cause of various cancers
A short video of my thoughts as an experienced Marketing professional and as a Hypnotic Practitioner and Nutrition Adviser
The Power of Questions & Search
Marketing constantly evolves. And yet, as a result of attending a Hotel Marketing Association seminar last week (June 2019) I believe that we are at a definitive crossroads where marketing … Continue reading
The Latest Challenges for Marketers
Introduction A few weeks ago, I attended the Technology for Marketing and ‘ad tech’ shows at London’s Olympia. Over the 2 days, in addition to chatting to exhibitors, I attended … Continue reading
How to Increase Direct On-Line Bookings
Barriers to Book: How to increase Direct On-line Bookings Written by Pamela Carvell, March 2018 Introduction So many independent hotels focus energy on driving ‘followers’, ‘likes’ & ‘shares’ on their … Continue reading
What is the Value of Awards?
What is the Value of Awards? Written by Pamela Carvell, March 2018. On 20th March 2018 over 160 hoteliers, marketers and agency teams gathered at the W Hotel in London’s … Continue reading
Content may be King, but in Social Media it’s about Engagement & Influence
Content may be King, but in Social Media it’s about Engagement & Influence Written by Pamela Carvell, March 2018 Content is King It was over 20 years ago that Bill … Continue reading
How can hotels compete in the Experience Economy?
This was the title of a Hotel Marketing Association event, led by James Wallman, author of the book ‘Stuffocation’. Here I reflect on some of the things he talked about, and share my experiences.
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