My thoughts on the recent Cancer Research UK ad campaign identifying obesity as a major cause of various cancers
A short video of my thoughts as an experienced Marketing professional and as a Hypnotic Practitioner and Nutrition Adviser
Marketing constantly evolves. And yet, as a result of attending a Hotel Marketing Association seminar last week (June 2019) I believe that we are at a definitive crossroads where marketing … Continue reading
Barriers to Book: How to increase Direct On-line Bookings Written by Pamela Carvell, March 2018 Introduction So many independent hotels focus energy on driving ‘followers’, ‘likes’ & ‘shares’ on their … Continue reading
What is the Value of Awards? Written by Pamela Carvell, March 2018. On 20th March 2018 over 160 hoteliers, marketers and agency teams gathered at the W Hotel in London’s … Continue reading
Do modern marketers underestimate the power and impact of the strapline? Or is it simply too big a challenge to come up with a strapline that has to fulfil so many things? Or is the strapline overlooked because of the power of the video?
Great article, full of great stats & insights, followed by some great discussions. http://www.tnooz.com/article/consumers-prefer-online-travel-agencies/#utm_content=bufferfc528&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer