Barriers to Book: How to increase Direct On-line Bookings Written by Pamela Carvell, March 2018 Introduction So many independent hotels focus energy on driving ‘followers’, ‘likes’ & ‘shares’ on their … Continue reading
What is the Value of Awards? Written by Pamela Carvell, March 2018. On 20th March 2018 over 160 hoteliers, marketers and agency teams gathered at the W Hotel in London’s … Continue reading
Do modern marketers underestimate the power and impact of the strapline? Or is it simply too big a challenge to come up with a strapline that has to fulfil so many things? Or is the strapline overlooked because of the power of the video?
Great article, full of great stats & insights, followed by some great discussions. http://www.tnooz.com/article/consumers-prefer-online-travel-agencies/#utm_content=bufferfc528&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
5 Mistakes Marketers Make When Integrating Social Media and Email Marketing – Marketing Action Blog – Act-On
Discover the five common mistakes marketers make when integrating social media and email marketing, and find out what it takes to avoid them. Source: blog.act-on.com See on Scoop.it – social … Continue reading
Looking for proven ways to improve your social media marketing? Wondering what resources you should read to boost your social efforts? We’ve compiled a list of our top ten articles … Continue reading
http://youtu.be/EeWhNo5jEHs I gave the above interview in 2011-with only 5 mins to prepare. It was fairly radical thinking then. Have my views become mainstream now?