The Latest Challenges for Marketers
Introduction A few weeks ago, I attended the Technology for Marketing and ‘ad tech’ shows at London’s Olympia. Over the 2 days, in addition to chatting to exhibitors, I attended … Continue reading
How to Increase Direct On-Line Bookings
Barriers to Book: How to increase Direct On-line Bookings Written by Pamela Carvell, March 2018 Introduction So many independent hotels focus energy on driving ‘followers’, ‘likes’ & ‘shares’ on their … Continue reading
What is the Value of Awards?
What is the Value of Awards? Written by Pamela Carvell, March 2018. On 20th March 2018 over 160 hoteliers, marketers and agency teams gathered at the W Hotel in London’s … Continue reading
Content may be King, but in Social Media it’s about Engagement & Influence
Content may be King, but in Social Media it’s about Engagement & Influence Written by Pamela Carvell, March 2018 Content is King It was over 20 years ago that Bill … Continue reading
How can hotels compete in the Experience Economy?
This was the title of a Hotel Marketing Association event, led by James Wallman, author of the book ‘Stuffocation’. Here I reflect on some of the things he talked about, and share my experiences.
The Power of a Strapline
Do modern marketers underestimate the power and impact of the strapline? Or is it simply too big a challenge to come up with a strapline that has to fulfil so many things? Or is the strapline overlooked because of the power of the video?
Why are hotel customers showing growing loyalty to OTA’s (Online Travel Agents)
Great article, full of great stats & insights, followed by some great discussions. http://www.tnooz.com/article/consumers-prefer-online-travel-agencies/#utm_content=bufferfc528&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
5 Mistakes Marketers Make When Integrating Social Media and Email Marketing – Marketing Action Blog – Act-On
Discover the five common mistakes marketers make when integrating social media and email marketing, and find out what it takes to avoid them. Source: blog.act-on.com See on Scoop.it – social … Continue reading
Top 10 Ways to Improve Your Social Media Marketing
Looking for proven ways to improve your social media marketing? Wondering what resources you should read to boost your social efforts? We’ve compiled a list of our top ten articles … Continue reading
